Povlja is a village located on the northeast side of the island. It has a rich history that dates back to ancient times, as evidenced by numerous archaeological finds. The settlement is quiet and peacful. Along with the natural beauty of this place, cultural and historical sights, exceptionally rich and quality cuisine and numerous coves with beautiful beaches and clean sea it is ideal for long walks and active holidays.

After the election of the Split-Dalmatia County Tourist Board, Povlja was declared the most beautiful small tourist resort.